About Us

52 Risks® is a free resource for investors, business owners, CEOs, finance executives, risk managers, academics and students to use to better understand business risks.

52 Risks® is the idea of Peter Deans, an Australian-based former Chief Risk Officer. Over his 30+ years career, Peter witnessed many businesses failing to meet their business and financial goals. In worse cases business got into severe financial distresses and went out of business. Often business failure was contributed to by a failure to accurately assess and understand the risks inherent in their businesses. Drawing on this experience, 52 Risks® was created.

The aim has been to design a framework that is the definitive list of Strategic, Financial and Operational Risks that any business – irrespective of size and industry – need to be concerned about. The framework combines ‘top down’ and ‘bottom up’ analysis – in a clear and easy to follow format.

52 Risks® seeks to fill a void in contemporary management thinking. It should assist business owners, boards, executives and risk managers better understand and manage risk and improve strategic planning and business decision making.

Peter is now a strategy and risk advisor assisting businesses with strategic and business planning, the design and implementation risk management frameworks, the identification of key business risks and, in general, helping managers make better business decisions. More information can be found here: www.notwithoutrisk.com